We've recently begun to teach Tabitha and Lauren to sing the ABC's to the tune of Pink Floyd's "The Wall." Try it sometime - it works.
Hey! Teacher! Teach those ABC's!
Of course, at some point they will demonstrate this newfound knowledge to their peers, and then we will be known as Those Parents. For most of their peers' parents, this will probably not be a good thing - but for some, it will be a recommendation. Those parents we will try to hang out with.
This is called social networking.